Benefits Of Digital Strategies
A good digital strategy should always include a detailed marketing battle plan to improve business performance, using the latest technology and techniques to fully maximise any investment and learning curve to get the edge on competitors.
Most small businesses do not understand the power of digital marketing and think the costs outweigh the benefits. Digital marketing done right can take a business from being the leader locally online to globally.
What Strategy Works Best For My Business?
We know what works for a local pizza takeaway shop compared to a local mortgage broker will be completely different, there is no such thing as a one size fits all approach.
How do you know the difference & what works? We know the pizza shop would be best focusing on social channels like facebook, running like and share competitions. Advertising within a certain radius to the shops location - example: 5 miles square.
We could even tweak this down to age and gender and common likes - pizza, similar businesses. The goal of social would be to build a following and drive traffic toward calling or ordering on a well designed website.
A free discount code within the social campaign to be used on the website would be great for tracking different campaigns. Once we have the customers contact details we can push out special offers directly to them via social media, mobile - email.
Why would Social be a better approach for the pizza shop compared to google adwords or SEO
Having done keyword research we can see pizza shops Belfast gets very few searchs per month on google.
What makes the local mortgage company different? We can see again from keyword research mortgage broker belfast and a BIG difference in metrics, search volumes per month.
Depending on the products or services people have different research methods. A mortgage compared to a pizza? One product may be the most expensive product of persons life and take a lifetime to pay, compared to diner.
Other Types Of Digital Channels - Marketing
Digital marketing has evoled massively over the past few years and is constantly changing, what works today may not work tomorrow. Below are some of the best ways of digital marketing today. Each marketing channel has its own strenghts and weakness. We can even combine them to use at the same time and go thermonuclear with are digital strategy.
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We have helped lots of businesses just like yours succeed online. Discovering the best marketing tactics to deploy online and when is where we can help.
#My Top 7 Marketing Channels
Once the foundations have been laid we can start backlink building and working on off page SEO to lift the website on the search engines results pages.
This is the very first thing we do before doing anything else. There is no point in getting traffic to the website if it has below power content or loads really slowly.
Instagram is my personal favourite as its more visual based. Twitter, tiktok, linkedin. You can use them all or find the best one which works for your business style.
Linkedin is great for business to business engagement and finding prospects, where facebook is great for finding customers for anything. Search engines now take into consideration mentions and shares on social platforms as a determining ranking factor on search engine results pages.
Vimeo and twitch have also proven to be growing mediums for showcasing videographic content.
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Its vital your business gets off to the best start online. We partner directly with google to ensure your business thrives online using all the latest techniques.